Consumers can order directly from China using platforms such as AliExpress, Douyin (TikTok) or specialized China stores. However, customs regulations, taxes and legal framework conditions must be observed in order to avoid delivery delays or additional costs.
Direct ordering via Chinese platforms
E-commerce platforms:
AliExpress and Banggood offer wide product ranges with shipping options from China or EU warehouses.
TikTok Shop/Douyin: Since 2025, users have been able to order directly via integrated links in videos. In China, Douyin is already equipped with an independent shopping app ecosystem (similar to Amazon).
Shipping options:
Express shipping (5-9 days) or standard shipping (14-60 days).
Customs duties do not apply to orders from EU warehouses (marked as “Ship from DE”).
Customs duties and taxes
Import duties:
Customs duties (2025) are between 0% (electronics) and 35% (luxury goods), depending on the product category. Metal goods, chemicals and textiles are affected.
Example calculation for electronics worth €20,000:
CIF value (incl. shipping): €22,000
Customs duty (10%): €2,200
VAT (13% on €24,200): €3,146
Total cost: €27,346.
Preferential tariffs:
Reduced rates apply for some goods due to free trade agreements (e.g. smartphones: 5% instead of 10%).
Legal aspects
Export controls:
China introduced export restrictions on strategic materials such as tungsten and molybdenum in 2025.
PayPal or Alipay offer buyer protection (up to 180 days).
Fake reviews are common in Chinese stores – independent research is essential.
Security when ordering
Shop selection:
You can recognize reputable retailers by their “Diamond Member” status (AliExpress) or EU-based warehouses. Avoid packing stations as delivery addresses due to customs complications.
Shipping tracking:
Use tracking numbers and document delivery delays for refund claims.
Dispute resolution:
In the event of problems, you can open a “dispute” via platforms such as AliExpress, but often with long processing times.
Summary
Direct orders from China are possible via TikTok stores, AliExpress or Banggood, but require planning in terms of shipping time (14-60 days) and customs costs. Give preference to shipping from EU warehouses, choose secure payment methods such as PayPal and check retailer ratings critically. For high-tech products or luxury goods, it is worth calculating customs duties and VAT in advance.